Not a mission statement. The actual reason.
After more than a decade working — directly or indirectly — on problems related to climate change, something shifted. The information stopped being background noise and became something harder to ignore. The response was not activism. It was closer to fear.
The logical conclusion that followed was simple: moralizing does not work. Asking people to act against their short-term economic interests does not scale. The only approach that does is making the transition economically irresistible — building systems that make money even when people don't care.
Microclimate is the product of that realization. An experiment in finding real business opportunities in the climate economy — at the intersection of cities, territory, construction, and architecture — and building them in public, with AI, starting from zero.
The climate economy is growing whether we're ready or not. The question is whether the systems built around it work with people as they actually are — busy, distracted, not always paying attention — not just the most committed ones. Every opportunity explored here is tested against that question.
Every step of the research, the tools used, the dead ends, the findings — written down and published. Including the AI slop, the bad prompts, and the things that only worked on the third try. Not a tutorial. A live record of what it actually takes to find and build a climate economy business from zero in 2026.
Microclimate is built as an AI-first project. The latest generation of AI tools runs the research, the analysis, the writing, and the production. One human steers, decides, publishes, and takes responsibility for everything.
Human work per week — everything else is AI
Of every business explored must run almost entirely on AI
Filter for every opportunity: does it make money without relying on goodwill?
Twenty years building complex projects at the intersection of cities, culture, and sustainability — across Italy, France, and Spain. Learned that good ideas die without structure, and that structure matters more than intention. Microclimate is the attempt to apply that lesson to the climate transition.
LinkedIn →For inquiries, ideas, or just to say hello: hello@microclimate.ai